Thailand has recently deposited its instrument of accession to the Madrid Protocol and it has become the 99th member of the Madrid System concerning the International Registration of Marks.
With
the accession of Thailand, fewer and fewer Southeast Asian countries remain
outside the international trademark registration system. This new accession
will make the internationalization of trademark rights easier for rightholders
through simplified protection strategies in a highly popular jurisdiction.
Over the past few years, Thailand has been working on
harmonizing its local registration system and preparing to join the
International System. For example, they have adapted their local classification
of goods and services "item by item" in line with a more homogeneous application of the Nice Classification. However, in
Thailand there are legal and administrative peculiarities, such as, for
example, the requirement to associate trademarks belonging to the same
proprietor.
We shall see how the Department of Intellectual Property (DPI) handles the new scenario
regarding international registration of trademarks.