Monday, 14 December 2015

The importance of intangible assets to start-ups: Keys to proper protection

The third industrial revolution is upon us. The first was marked by controlling natural resources and building infrastructure and the second by mass production and distribution. The third is marked by generating value through information. We live in an age of globalization and hyperconnectivity, when speed in developing and implementing valuable ideas means the difference between success and failure.

In line with this, corporate value is undergoing a shift from tangible to intangible assets. Companies like Google, Facebook, and Apple have very little in the way of tangible fixed assets; instead their growth is driven by their intangible assets. Companies will be piling onto this bandwagon more and more, and this includes even traditional companies, which are adapting or will have to adapt their business models to survive.

As intangible assets grow more and more important, protection of these assets has become a vital necessity. Brick and mortar can be protected by locks, alarms, and guards – but how do you protect a valuable idea? Using the framework of the law is key. Today, intellectual property is playing an increasingly important role, and that role will only become greater.

Intellectual property is like a hand with five fingers: trademarks, patents, designs, copyright, and trade secrets. This simile is an apt one here, because the hand is an extremely versatile tool capable of performing the most intricate tasks. Think of playing a musical instrument. The trick is to use the available rights wisely.

Which right is the right one, when and where should it be registered, should it be used in association with complementary rights, how can it be enforced against competitors, and what kind of valuation is appropriate for business transactions – all these questions are key to intelligent use of intellectual property.

Integrating intellectual property into the creative process is another key factor. It is not enough to develop something and then decide on protection-related issues when finished. Projects cannot be managed without managing employee and participant, partner company, supplier, and customer relations from the very outset.

Decisions to redirect or abandon a project cannot be taken without taking into consideration rights obtained, registered, or pending, possible repurposing, and the consequences of abandonment.

This is important to all companies, but it is vital to innovative SMEs and start-ups. It can spell the difference between success and failure. I have seen many young companies with important innovative business ideas fail because they failed to plan out their intellectual property matters as required.

Companies of this kind often complain that intellectual property is an expenditure, is very expensive, serves no real purpose. I can sympathize, even with the last of these objections, because intellectual property is of little benefit when it is not used wisely.

In other words, integrating it into the innovation process and using it intelligently is what makes intellectual property beneficial, necessary, fundamental. Doing this does not require so much money, only thinking about how and when to spend it, how to invest well so that it will help bring about success.


Author: Javier Fernández-Lasquetty
Visit our website: http://www.elzaburu.es/en

67 comments:

  1. It’s difficult to find knowledgeable people with this topic, however you seem like there’s more you are referring to! Thanks 토토

    ReplyDelete
  2. I need to seek destinations with important data on given point and give them to educator our feeling and the article. 온라인카지노

    ReplyDelete
  3. Wow I can say this is another extraordinary article true to form of this blog. Bookmarked this webpage.. 파워볼게임

    ReplyDelete
  4. It’s really a nice and useful piece of information. I’m glad that you shared this helpful info with us. Please keep us up to date like this. Thanks for sharing. 카지노

    ReplyDelete
  5. Good write-up, I am normal visitor of one?¦s site, maintain up the excellent operate, and It’s going to be a regular visitor for a lengthy time.인터넷경마

    ReplyDelete
  6. Not that I am complaining 야한소설, but slow loading instances times will sometimes affect your placement in google and could damage your high-quality score if advertising and marketing with AdWords. Well I am adding this RSS to my e-mail and can look out for a lot more of your respective fascinating content.

    ReplyDelete
  7. You are my inhalation, I have few web logs and very sporadically run out from to post .

    마사지

    ReplyDelete
  8. A powerful share, I simply given this onto a colleague who was doing a little bit evaluation on this 건전마사지. And he in truth bought me breakfast because I discovered it for him.. smile. So let me reword that: Thanks for the deal with! However yeah Thanks for spending the time to debate this, I really feel strongly about it and love studying more on this topic. If doable, as you turn into experience, would you thoughts updating your blog with extra particulars? It’s extremely useful for me. Big thumb up for this weblog post!

    ReplyDelete
  9. Hi there, I discovered your website by means of Google while looking for a related subject, your website got here up, it looks good. 토토

    ReplyDelete
  10. One other issue is when you are in a predicament where you would not have a co-signer then you may genuinely wish to try to exhaust all of your financing options. You can get many grants or loans and other grants that will give you finances to assist with school expenses. Thank you for the post.
    안전토토사이트

    ReplyDelete
  11. Such an amazing and helpful post. I really really love it.
    카지노사이트

    ReplyDelete
  12. We are really grateful for your blog post for giving a lot of information
    토토

    ReplyDelete
  13. Its an amazing website, I really enjoy reading your articles.
    온라인카지노

    ReplyDelete
  14. I like the valuable information you provide in your articles. I’ll bookmark your weblog and check again here regularly. 토토

    ReplyDelete
  15. Thanks for sharing excellent information. Your web site is very cool. I am impressed by the details that you've on this site.

    카지노사이트가이드

    ReplyDelete
  16. I've been using WordPress on a number of websites for about a year and am worried about switching to another platform. I have heard good things about 토토커뮤니티. Is there a way I can transfer all my wordpress content into it? Any help would be really appreciated!

    ReplyDelete

  17. I’m excited to uncover this page. I need to to thank you for ones time for this particularly fantastic read!! 바카라사이트

    ReplyDelete
  18. 토토사이트 Its like you read my mind! You seem to know a lot about this, like you wrote the book in it or something. I think that you can do with a few pics to drive the message home a bit, but instead of that, this is excellent blog. A great read. I’ll definitely be back.

    ReplyDelete
  19. 스포츠토토 After going over a few of the blog posts on your web page,
    I honestly like your way of writing a blog. I book-marked it to my bookmark webpage list and will be checking back soon. Take a look at my
    web site too and let me know how you feel.

    ReplyDelete
  20. To a great degree wonderful and entrancing post. I was hunting down this kind of information and had a great time examining this one. 스포츠토토

    ReplyDelete
  21. 카지노사이트 that is the finish of this article. Here you will locate some web pages that we believe you’ll enjoy, just click the links ove

    ReplyDelete
  22. 카지노사이트 Hello would you mind letting me know which web host you’re utilizing?
    I’ve loaded your blog in 3 completely different browsers and
    I must say this blog loads a lot faster then most.
    Can you suggest a good internet hosting provider at a honest price?
    Many thanks, I appreciate it!

    ReplyDelete
  23. It's very helpful for me and I am so happy to see your blog.
    Thank you for sharing it with us. 카지노사이트

    ReplyDelete
  24. Your post is very interesting to me. Reading was so much fun. I think the reason reading is fun is because it is a post related to that I am interested in. 토토사이트

    ReplyDelete
  25. What a post I've been looking for! I'm very happy to finally read this post. 안전놀이터 Thank you very much. Can I refer to your post on my website? Your post touched me a lot and helped me a lot. If you have any questions, please visit my site and read what kind of posts I am posting. I am sure it will be interesting.

    ReplyDelete
  26. Fantastic work! This really can be the kind of data which needs to really be shared round the internet.
    토토

    ReplyDelete
  27. This is very interesting, You are a very skilled blogger. I've joined your rss feed and look forward to seeking more of your wonderful works. 카지노사이트

    ReplyDelete
  28. It's really a nice and useful piece of info. I'm satisfied that you simply shared this useful info with
    us. Please keep us up to date like this. Thanks for sharing. 온라인카지노

    ReplyDelete
  29. Taking a few minutes and actual effort to generate a top
    notch article. 토토

    ReplyDelete
  30. Visit
    www.hp.com/go/wirelessprinting and open the door to the world of HP smart printing solutions.
    Visit ij.start.canon | ij.start canon and find out the best way to download Canon printer drivers.
    Once you are done with the driver setup via
    canon.com/ijsetup , you will have to insert a pile of pages into the printer tray for printing the documents.

    ReplyDelete
  31. Visit www.hp.com/go/wirelessprinting and open the door to the world of HP smart printing solutions. HP wireless printer is a versatile printing device that helps you print, scan, copy and fax your documents as per the requirement .

    ReplyDelete
  32. Oh my goodness! Awesome article dude! Thanks, Numerous tips! 토토

    ReplyDelete
  33. I’m very pleased to discover this site. I want to to thank you for ones time for this particularly wonderful read. 바카라사이트

    ReplyDelete
  34. Great post! I am actually getting ready to across this information, is very helpful my friend. Also great blog here with all of the valuable information you have. Keep up the good work you are doing here. 파워볼

    ReplyDelete
  35. Many thanks for the article, I have a lot of spray lining knowledge but always learn something new. Keep up the good work and thank you again. 먹튀사이트

    ReplyDelete
  36. Fantastic work! This really can be the kind of data which needs to really be shared round the internet. Shame on Google for perhaps not placement this specific informative article much higher! 슬롯머신

    ReplyDelete
  37. I have been reading for the past two days about your blogs and topics, still on fetching! Wondering about your words on each line was massively effective. 스포츠토토

    ReplyDelete
  38. Very rapidly this site will be famous among all blogging visitors, due to it's pleasant articles 온라인경마

    ReplyDelete
  39. Here are several of the sites we advise for our visitors 슬롯머신

    ReplyDelete
  40. There is perceptibly a bundle to realize about this. I suppose you made various good points in features also.
    토토

    ReplyDelete
  41. From one day, I noticed that many people post a lot of articles related to 온라인슬롯 . Among them, I think your article is the best among them!!I

    ReplyDelete
  42. Hello! I could have sworn I've been to this site before but after checking through some of the post I realized it's new to me. Nonetheless, I'm definitely happy I found 메이저토토사이트 and I'll be book-marking and checking back frequently!

    ReplyDelete
  43. The ij.start.cannon setup process for every Canon model is almost similar, however the download through http //ij.start.cannon and installation process may differ.

    ReplyDelete
  44. The setup process for every Canon model is almost similar, however the download through https //ij.start.cannon and installation process may differ.

    ReplyDelete
  45. It was really useful information.
    I'm going to study this information a lot.
    I will share useful information.
    It's my website.
    머니상

    ReplyDelete
  46. Thank you. I realized a lot of things using this. Thank you for always writing good things.
    There are a lot of good comments on my homepage.
    Please visit. It's my website.

    온라인바둑이

    ReplyDelete
  47. I’m very pleased to discover this site. I want to to thank you for ones time for this particularly wonderful read!! I definitely savored every part of it and i also have you saved as a favorite to see new information on your blog. 먹튀사이트

    ReplyDelete
  48. I really like what you guys tend to be up too.
    This type of clever work and coverage! Keep up the superb works
    guys I’ve added you guys to blogroll
    고스톱

    ReplyDelete
  49. I would appreciate you that you pick up an important topic to write a thoroughly informative post on. I hope that you never stop and keep posting such valuable content,
    I really liked your blog article. Really looking forward to read more. Really Cool.
    한국야동

    ReplyDelete
  50. As the Internet develops further in the future, I think we need to collect materials that people might be interested in. Among the data to be collected, your 메가슬롯 will also be included.

    ReplyDelete
  51. Howdy! Do you know if they make any plugins to assist with SEO? I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good results. If you know of any please share. Cheers! 먹튀검증커뮤니티

    ReplyDelete
  52. Write more high-quality articles. I support you!! 바카라사이트

    ReplyDelete
  53. Hello, i think that i saw you visited my site this i came to “return the favor”.I am trying to find things to enhance my web site! I suppose its ok to use a few of your ideas! 홀덤

    ReplyDelete
  54. This is the perfect post.메이저토토사이트 It helped me a lot. If you have time, I hope you come to my site and share your opinions. Have a nice day.

    ReplyDelete
  55. When did you start writing articles related to ? To write a post by reinterpreting the 메이저사이트추천 I used to know is amazing. I want to talk more closely about , can you give me a message?

    ReplyDelete
  56. It's a really interesting topic and it has helped me a lot. In fact, I also run a website with similar content to your posting. Please visit once 바카라검증사이트

    ReplyDelete
  57. From some point on, I am preparing to build my site while browsing various sites. It is now somewhat completed. If you are interested, please come to play with totosite !!

    ReplyDelete
  58. We are looking for a lot of data on this item. In the meantime, this is the perfect article I was looking for . Please post a lot about items related to 메이저사이트추천 !!! I am waiting for your article. And when you are having difficulty writing articles, I think you can get a lot of help by visiting my .
    zsg

    ReplyDelete
  59. 안전보장+다양한플레이 먹튀검증 안전노리터 go

    ReplyDelete
  60. It’s actually great and useful information. Thank you for sharing this useful information with us.

    ReplyDelete

  61. Excellent Blog! I would like to thank you for the efforts you have made in writing this post.

    ReplyDelete
  62. Fabulous! This is just amazing! Not just high quality, however additionally valuable info. And that is rare to come by nowadays!

    ReplyDelete